Click Defense Overview

Click Defense is HUMAN’s advanced solution for detecting and mitigating invalid and malicious click activity across the entire ad click lifecycle, from creative interaction to landing page. It addresses critical challenges in the digital advertising ecosystem by providing a comprehensive framework to identify and prevent various forms of click fraud, including bot clicks, incentivized clicks, and accidental clicks. By doing so, Click Defense helps you safeguard campaign integrity, maximize ad spend efficiency, and foster trust within the digital content economy.

How Click Defense works

Click Defense acts as a crucial layer of protection, analyzing actual click behavior to differentiate between valid and fraudulent interactions in real time. When a user clicks on an ad, Click Defense immediately processes the event:

• Real-time analysis: Click Defense performs real-time detection and decisioning on each click, identifying both general invalid general invalid traffic (GIVT) clicks and sophisticated invalid traffic (SIVT) clicks.
• Behavioral intelligence: Leveraging HUMAN’s best-in-class invalid traffic (IVT) telemetry and advanced behavioral analysis, Click Defense identifies suspicious patterns that go beyond standard page and device signals. This includes detecting delayed clicks, duplicative clicks, ghost clicks (clicks without ad viewability), clicks at impossible frequencies, and other anomalies.
• IVT taxonomy: Invalid clicks are categorized using HUMAN’s Click IVT Taxonomy, which incorporates click-specific threat models to provide granular insights into the nature of the fraud.
• Actionable decisions: Click Defense provides clients with an immediate IVT prediction or decision on the click, allowing for real-time mitigation,enabling clients to filter clicks from billing platforms and ad performance dashboards or block them entirely.

This proactive verification empowers you to minimize invalid clicks before they impact your campaign data and budget.

Key features and value proposition

• HUMAN’s best-in-class IVT detection and expertise: With over a decade as a leader in fighting ad fraud, HUMAN provides unparalleled IVT detection capabilities. Our extensive measurement coverage across 20 trillion transactions weekly and 3 billion unique devices monthly ensures a robust and adaptive understanding of the click threat landscape.
• Proactive threat intelligence: HUMAN Satori, our dedicated threat intelligence team, continuously identifies emerging threats and attributes them to specific botnets and actors. This intelligence is embedded across all HUMAN products, proactively protecting customers and disrupting fraudulent operations.
• Real-time click IVT detection at the click event: Unlike impression-level solutions, Click Defense focuses specifically on the click event, detecting sophisticated fraud schemes designed to evade impression-based detection. This real-time intelligence allows for immediate mitigation, preventing clawbacks and optimizing your return on ad spend (ROAS).
• Comprehensive measurement coverage: Click Defense offers IVT detection and reporting across the entire click path, from the user’s initial click on the creative to their landing on the advertiser’s website. Optional page-level integration can provide full measurement coverage for deeper insights.
• Granular transparency and reporting: Gain detailed insights into why a click was classified as IVT. Data is accessible in real-time responses and through the HUMAN Dashboard, offering granular analysis by GIVT and SIVT categories and subcategories, allowing for precise optimization.
• Flexible and adaptable integrations: HUMAN offers a variety of integration options, including lightweight JavaScript header tags (Sonar), the Open Measurement Software Development Kit (OM SDK), scriptless solutions for JS-restricted environments, and high-performance server-to-server integrations with sub-10ms response times. This adaptability ensures seamless integration into diverse ad serving setups and technical environments.
• API access: Access aggregate-level data via our API for integration into your business intelligence tools.

Get started with Click Defense

A HUMAN representative will guide you through the process, help you choose the best integration option for your specific needs, and ensure a smooth setup.