You can use SnowSQL queries in Snowflake to analyze your MediaGuard and FraudSensor data. While you’re free to write custom queries, we’ve compiled some suggested queries to help you maximize the insights you receive from HUMAN’s analysis.
The following sample queries are for MediaGuard (pre-bid) data.
This query returns the ad publishers who are driving the highest rates of IVT (as a relative percentage of their overall traffic).
This query returns the ad suppliers who are driving the highest rates of IVT (as a relative percentage of their overall traffic).
This query returns the app bundles that are driving the highest rates of IVT (as a relative percentage of their overall traffic). This query uses sampled data to perform its analysis.
The following sample queries are for FraudSensor (post-bid) data.
This query returns a detailed breakdown of CTV advertising traffic.
This query returns a detailed breakdown of mobile advertising traffic.
This query returns an overview of the href domains that drove high levels of sophisticated invalid traffic (SIVT). If a domain appears in the results of this query, at least 49% of its total traffic has been flagged as SIVT. These fraudulent traffic sources can drain your advertising budget without delivering results, so you may want to prevent further losses by directing your budget towards more lucrative sources.