About the Ad Quality Analytics Dashboard

Ad Quality Analytics helps you determine where your ads are coming from, track which creatives are blocked, and view reporting on creatives that are unwanted as well. You can then enforce ad quality rules to ensure your consumers are shown appropriate and high quality ads.

You can learn about Ad Quality Analytics metrics with this article.

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Dashboard filters

You can use the filters to narrow down results in your dashboard. The available filters are:

• Date Range: The time period you want to display results for. Click a date to select your desired time range.
• Smart Filter: Click Choose to add granular filters to your data. Then, click Filter to apply them. You can go back to default by clicking Reset.

Ad violations over time

The line graph displays different ad quality measurements over time. This helps you track violations and violation characteristics over time, which can inform how you block or allow certain ad types or sources. You can click each tab to toggle the graph view. The available views are:

• Violations detected: View the amount of violations over time.
• Violation breakdown: View violations over time by their violation category.
• Delivery source breakdown: View violations by how they were sourced to your site or application.
• SSP: View violations by the SSP that delivered the ad.
• Device type: View violations by device type.
• Operating system: View violations by operating system.
• Country: View violations by their country of origin.

You can also click each characteristic in the legend to the right of the graph to toggle it from view.

Violations by Site

The Violations by Site graph shows the distribution of all violations across your selected sites or applications. This is useful for tracking which of your sites served these ads and how often.

Ad violation distributions

These graphs show the total distribution of different characteristics detected in blocked ad violations. The available characteristics are the same as in Ad quality over time. However, instead of showing the trend over time, these visualizations show the distribution of characteristics totaled across the full time period.

Overview of Ad Quality Violations

The Overview of Ad Quality Violations table lists each violation that matches your filters. HUMAN groups these violations wherever possible by common characteristics:

• SSP: The supply-side platform through which the flagged ad was served.
• Delivery source: The source which the violating ad was delivered.
• Block reason: The reason HUMAN blocked the violation.
• Block trigger: What triggered HUMAN to block the violation.
• Total violations: The total number of violations blocked that had these common characteristics.

You can click on each of these column headings to sort by that heading. You can also download a CSV file for up to the first 20,000 rows of data. Depending on the amount of data, it may take a few minutes to complete your download.