Ad quality encompasses a wide range of considerations aimed at ensuring that advertisements align with the specific content, policy, and technical requirements set forth by a given publisher or platform.
Whereas malvertising refers to security threats and OBJECTIVELY bad ads, ad quality addresses ads that are subjectively bad and may be unwanted or restricted for policy or competitive reasons.
These features are for blocking unwanted ads, not for selectively curating a list of advertisements. It’s best to be judicious in your selections based on firm requirements and known issues/complaints. Additionally, we recommend that publishers start with domain blocking, as this is the most surgical approach.
We still recommend working with partners to apply your own requirements, and reduce the amount of bids from unwanted advertisers. This will help maximize the efficiency of the auction. We are the “last mile” of protection, enabling swift responses to complaints across multiple sources and providing a way to block ads that may get through or evade filter settings with partners.
You can create and manage different ad quality profiles for each site or groups of sites. Each individual profile can be assigned to one or more distributions. To have a new profile made available in the dashboard, please contact HUMAN (via malvertising-support@humansecurity.com).
Yes. You can apply more than one profile to a distribution using the management panel.
You can create a brand new distribution within the Deployment section of the dashboard. After it’s created, integrated, and deployed on the specific sites/domains, please contact malvertising-support@humansecurity.com to create your distribution-specific profile for ad quality. You’ll then be able to assign that profile to the specific distribution in the console.
Bid blocking only applies to ads that come through pre-bid. Ad blocking applies to all ad formats.
Both.
No. Blocking specific advertiser technology isn’t supported.
No.
No.
The ‘Report Only’ option is accessible for tracking the count of potentially blocked ads for each choice, in case blocking was activated.
We’re using a custom list, more detailed IAB versions. To block specific IAB categories, choose equivalent options from our comprehensive list.
There’s an option for uploading a CSV list of domains. Please follow the formatting and uploading instructions listed on the prompt.
No. Don’t include this.
The dashboard provides volume trends on the number of blocked ads (or Report Only) based on specific category, brand, or domain.
No. Computer vision and image recognition aren’t being used for category or brand identification.
No. We won’t initiate a new auction; however, when an add is blocked at the bid level, a new auction wouldn’t be needed because the auction would still result in a winning bid and an ad being served.
If an ad is blocked through that secondary check, no ad will be served. There isn’t another auction.
Please first verify the general category, brand, or domain is in fact selected or added to the ad quality settings. If you’re unsure, you may also grab a live sample of the creative to validate that exact domain has been or should be added. The rendered creative may be loading because the domain related to the brand, category, or domain blocklist doesn’t match the expected domain precisely.
Reach out to malvertising-support@humansecurity.com to request new profiles or rename existing profiles.