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Closing the Loop: MediaGuard + FraudSensor

You can use MediaGuard and FraudSensor together to receive both pre-bid and post-bid fraud detection. Both solutions rely on HUMAN’s detection engine, and they’re designed to work together—by comparing MediaGuard’s pre-bid predictions with FraudSensor’s post-bid analysis, the engineers at HUMAN are able to fine-tune and improve our prediction models.

How to close the loop

To “close the loop” between MediaGuard and FraudSensor, you need to pass the Prediction ID returned by MediaGuard through FraudSensor’s detection tags. After comparing this Prediction ID value with the post-bid signals collected by FraudSensor, HUMAN’s prediction models can then verify whether MediaGuard’s pre-bid IVT prediction was accurate and refine future predictions accordingly.