Compliance Dashboard
The Compliance Dashboard section of the HUMAN Dashboard provides metrics about how much of your ad inventory is compliant with various supply chain transparency standards created by the Interactive Advertising Bureau (also known as the IAB). We’ve compiled this data into a unified, high-level overview to help you learn about your compliance rates and how to improve them.
To learn more about compliance metrics, see our Compliance FAQ.
Compliance metrics are only available for MediaGuard data.
Each visualization includes a drop-down menu that lets you select the time frame for which compliance data will be displayed. Available options include Yesterday, Last 7 Days, Last 14 Days, Last 30 Days, Last Month, and Last 90 Days.
Least Compliant Metrics
A list of up to three metrics that posed the greatest risk during the selected time frame, as well as the specific compliance rate for each of those metrics. A metric is only deemed “risky” if its compliance rate is 99% or below; metrics with compliance rates above 99% will not appear in this list. If more than three metrics are deemed “risky,” the three metrics with the lowest compliance rates will be shown.
Compliance Trends
A graph that displays each metric’s compliance rate over time during the selected time frame. You can hover over the graph to view the timestamp and compliance rate associated with each point in time, or select any labels to the right of the graph to show/hide individual metrics’ data in the visualization.
Compliance Manager
A mini-dashboard that provides you with detailed information about each metric’s compliance rate and individual suppliers’ compliance rates during the selected time frame. These metrics are displayed in descending order; metrics with the lowest compliance rate appear at the top, and metrics with the highest compliance rate appear at the bottom.
Each compliance metric includes the following information:
- Metric: The name of the metric.
- Compliance rate: Your overall compliance rate for that metric.
- Compliant volume: The total number of bid requests that complied with that metric.
- Non-compliant volume: The total number of bid requests that were not compliant with that metric. When a metric’s compliance rate increases, the volume of non-compliant bid requests will decrease accordingly. (In other words, if your compliance rate were to reach 100%, the volume of non-compliant bid requests would be 0.)
In addition to this high-level data, you can select the plus (+) or minus (-) button next to each metric to expand or collapse data about individual suppliers’ compliance with that metric. This expanded data includes the following information:
- Metric: The name of each supplier associated with that metric.
- Compliance rate: Each supplier’s compliance rate for the associated metric.
- Compliant volume: The total number of bid requests from each supplier that complied with the associated metric.
- Non-compliant volume: The number of bid requests from each supplier that were not compliant with the associated metric. When a supplier’s compliance rate increases, the volume of non-compliant bid requests will decrease accordingly. (In other words, if a supplier’s compliance rate were to reach 100%, the volume of non-compliant bid requests would be 0.)
You can also select the Explore → link to create an Explore view from that supplier’s data for the associated metric.
We use IAB-supplied data to measure compliance rates for ads.txt, app-ads.txt, and sellers.json. If you notice that one of your suppliers shows a 0% compliance rate (even though they have valid ads.txt/app-ads.txt/sellers.json files and the majority of their inventory comes from authorized sources), this may be because the IAB was not able to detect and crawl the relevant files.
You can contact us about this discrepancy and we’ll help you resolve the issue accordingly.