> This page is for Advertising Protection.

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> For a complete documentation index, see https://docs.humansecurity.com/llms.txt.

# About the AQ Analytics Dashboard

The **AQ Analytics** page summarizes how creatives for your platform performed against ad quality checks over a selected date range. Use it to track how many creatives were scanned, whether they passed, failed, or were flagged, and which categories or rules drive most issues. Adjust the **Date range** at the top of the page to refresh the metrics and charts below.

Click for an interactive demo

> **Note**
>
> Reference steps 8-13 for a walkthrough of AQ Analytics.

## Creative scanning overview

The **Creative scanning overview** shows high-level scanning metrics for the selected date range.

![Creative scanning overview metrics](/_fern-img/a710128f7a49bbdb35b5ea98dd8b7a54472e4db79951d5d58123aa827b2d4a64.webp)

### Core metrics

* **Creatives Submitted:** Total number of creative assets submitted for review.
* **Creatives Scanned:** Total number of creative assets processed through evaluation.
* **Creatives Passed:** Number of creatives that met all quality and policy checks.
* **Creatives Failed:** Number of creatives that failed one or more checks.
* **Creatives Flagged:** Number of creatives that were flagged based on your [rule configuration](/advertising/about-the-creative-rules-dashboard).
* **Creatives Errored:** Number of creatives that did not complete evaluation.
* **Passed Rate:** Percentage of scanned creatives that passed.
* **Failed Rate:** Percentage of scanned creatives that failed.
* **Flagged Rate:** Percentage of scanned creatives that were flagged.

## Failed creatives trend graph

The **Failed creatives** graph tracks creative status volume over time across your inventory.

![Failed creatives trend graph](/_fern-img/a8e74d0187ef8789b2e52ca82dba1d818f581023d812e139f07b58798c8c0583.webp)

The graph includes these series:

* **Total**
* **Passed**
* **Flagged**
* **Failed**

Click a series in the legend to show or hide it if you want to examine a specific category more closely.

## Status and category distributions

Distribution charts show how creatives break down by overall status and by the categories behind failures and flags.

![Creative status and category distribution charts](/_fern-img/243fd6500666d8b104086a6b744184cabd1c60c1659be78fbf9b87361ff21413.webp)

* **Creatives Status:** Share of creatives marked **Passed**, **Flagged**, and **Failed**.
* **Parent Categories:** High-level grouping of issues, such as **Technical**, **Content**, and **Malvertising**. You can filter this chart by selecting or clearing the **Failed** and **Flagged** checkboxes.
* **By Categories:** More specific groupings, such as **Landing page**, **Sensitive**, **Malvertising**, **Brand and Category**, **Standards**, and **NSFW**.

## Rule violations breakdown

The **By Rules** chart shows which rules were triggered and whether each trigger counted as **Failed** or **Flagged**. The same rule can appear as **Failed** or **Flagged** depending on how that rule is configured for your platform.

![Rule violations bar chart](/_fern-img/378680c687387d279361446f3c74963d6f487f097d907c81c454a77e8fa86eab.webp)

### Interpreting rule statuses

* **Failed** (red): The creative failed the check for that rule, such as **Malvertising is detected**.
* **Flagged** (orange): The creative was flagged for that rule, such as **Broken Landing Page**, **Gambling**, **Sensitive Health**, or **Drugs - Pharmaceuticals**.

Click a series in the legend to show or hide it if you want to examine a specific category more closely.